Roblox is letting creators fine-tune their prices by country [Verge, The]
Roblox Corporation Class A (RBLX)
Company Research
Source: Verge, The
This means that an item's specific price will vary to reflect a user's local region so that it's equivalent around the world. Right now, in-experience prices are the same globally (the platform is currently available in 180 countries). But if a developer turns on regional pricing for an in-game item like a pass (typically things with a one-time fee like access to a special area in a game or a permanent power-up), Roblox will automatically adjust the price in Robux, Roblox's in-game currency, as needed. Regional pricing will also become an option for avatar items “later this year,” according to a Roblox blog post In an interview with The Verge , Enrico D'Angelo, Roblox's VP of economy, says that the main reason the company waited this long to implement regional pricing was because there was a “real risk” about arbitrage. “The moment you have the same item being sold for different prices, and, in some cases, dramatically different prices, you can imagine how crafty some people c
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RBLX
Earnings
- 10/30/25 - Beat
RBLX
Sec Filings
- 12/18/25 - Form 144
- 12/18/25 - Form 144
- 12/2/25 - Form 4
- RBLX's page on the SEC website