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Stock impact report

Gen Alpha is stealing zippers from Nike backpacks to resell them to victims at hiked-up prices [Fortune]

Roblox Corporation Class A (RBLX) 
Company Research Source: Fortune
Teenagers are unlooping the zippers on peers' Nike Elite backpacks, which retail for $87 , stealing them for their own collections or reselling them back to theft victims at lofty prices. The logic behind the prank is perhaps predictable for a generation whose frontal lobes are not yet developed: “It's fun to steal,” one TikTok commenter said TikToks showing off collections of stolen zippers have garnered millions of views . Those opting out of the clout-seeking videos—often updated daily with an exponentially growing stockpile of zippers—are lording zippers over unlucky Nike Elite owners. Bag bandits are reselling the zippers for up to $40 Students have resorted to supergluing the zippers onto their backpacks or removing the zippers altogether. Per comments on TikTok, some schools have banned the Nike backpacks. Nike did not respond to Fortune 's request for comment. Gen Alpha's extreme lengths to make a couple dollars and garner only clout may have something to do with the g Show less Read more
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