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Stock impact report

Gaming Beats TV To Become 2024's ‘New Family Night-Time Tradition' [Forbes]

Roblox Corporation Class A (RBLX) 
Company Research Source: Forbes
TV shows and movies once dominated Saturday night family time, but new research has found a major shift towards video games, revealing a significant cultural change for household entertainment. A study by Livewire , which surveyed 2,100 parents across the U.S., U.K., and Australia, discovered that 74% of families reported regular gaming sessions together. Gaming “prime time” typically occurs between 5pm and 10pm, especially on Saturdays, and the activity has reduced traditional TV viewing by 40% among co-playing families. Moreover, 74% of parents who play video games with their kids will do it two to three times a week. Parents opt for gaming over other media for a huge reason: interactive play holds their youngsters' focus. TV and movies now regularly compete with second screens like smartphones and tablets, but Livewire's study found that 83% of parents observed no such distractions during gaming sessions. As for game choices, Minecraft dominates all age groups, while Roblox Show less Read more
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