By 2030, the metaverse gaming market will reach $168.4 billion, estimates startup Gamefam [Fortune]
Roblox Corporation Class A (RBLX)
Company Research
Source: Fortune
Picture this: football, Roblox, and SpongeBob SquarePants. Weird? Very. But Gamefam CEO Joe Ferencz says it was a winning combination that helped the startup score big during this year's Super Bowl. Gamefam created the surreal five-game metaverse competition (which apparently involves SpongeBob avatar rewards) in partnership with Paramount and it turned out to be among the startup's biggest hits of the year. Related Video “We delivered 75 million visits to this promotion, and almost 350 million brand engagements in one billion minutes of play time,” Ferencz gushes. “Those stats would have made it the number ten all-time branded game on Roblox.” That's kind of a big deal—even if you've opted to stop caring about “the metaverse” since it fell out of vogue. Turns out, there's life in the metaverse after all, at least in some corners of it. Gamefam, whose backers include Bessemer Venture Partners and Play Ventures, today released its annual report, “State of Brands on Roblox an
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- 10/31/24 - Beat
RBLX
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- 12/16/24 - Form 4
- 12/13/24 - Form 4
- 12/13/24 - Form 4
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