NAD Finds Patented and Safety Claims for POOPH's Pet Odor & Stain Eliminator Supported; Recommends Other Claims Be Modified or Discontinued [Yahoo! Finance]
RECKITT BENCKISR GP S/ADR (RBGLY)
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Source: Yahoo! Finance
and POOPH, Inc. (together, Ikigai) supported patented and safety claims for their POOPH Pet Odor & Stain Eliminator, but recommended that other claims, including claims that POOPH eliminates odors and strains, be discontinued. New York, NY, Nov. 21, 2024 (GLOBE NEWSWIRE) -- In a challenge brought by Reckitt Benckiser LLC, BBB National Programs' National Advertising Division determined that Ikigai Marketing Works, LLC and POOPH, Inc. (together, Ikigai) supported patented and safety claims for their POOPH Pet Odor & Stain Eliminator, but recommended that other claims, including claims that POOPH eliminates odors and strains, be discontinued. The National Advertising Division (NAD) also recommended that the challenged superiority comparative claims, including “[o]ther sprays just cover up odor,” be modified or discontinued. Patented Claim The POOPH product packaging states that it “CONTAINS: Water, Surfactants, and Patented Odor Eliminator Blend.” Based on the evidence in the rec
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