Randstad Selects Accenture Song to Deliver Generative AI-Powered Creative and Content at Scale [Yahoo! Finance]
RANDSTAD NV UNSP/ADR (RANJY)
NASDAQ:AMEX Investor Relations:
ir.randstad.com
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Source: Yahoo! Finance
AMSTERDAM, May 29, 2024 BUSINESS WIRE )--Accenture Song, the tech-powered creative group of Accenture (NYSE: ACN), has been appointed by Randstad NV, the world's largest talent company, as its global creative and content agency of record. In the rapidly changing world of work, Randstad's vision is to be the world's most equitable and specialized talent company. Realized through its ‘partner for talent' strategy, Randstad is focused on ensuring that talent receives the focused support they require and clients get the specialized skills and expertise their businesses need. To achieve this Randstad recognizes the opportunity to build a more engaging brand, prioritizing relevancy among clients and talent, and investing in modern ways of working, enabled by generative AI to transform its marketing function. Accenture Song will help accelerate Randstad's marketing transformation in repositioning the brand and creating a content capability, driving scale and speed, and establishing cons
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