Nielsen Selects LiveRamp for Big Data and Cross-Platform Measurement and Planning In Nielsen Ecosystem [Yahoo! Finance]
LiveRamp Holdings, Inc. (RAMP)
Last liveramp holdings, inc. earnings: 2/5 04:05 pm
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Source: Yahoo! Finance
Mike Bregman, chief activation officer for Havas Media Network North America praised the integration by explaining that "LiveRamp and Nielsen's new integration allows Havas Media to holistically plan on, buy, activate and measure custom-built advanced audiences as part of our proprietary Converged product suite to better serve our clients. This integrated solution will enable us to leverage first- and third-party data and we're excited to introduce it across our portfolio." The deal seamlessly connects first and third-party data sources to Nielsen via LiveRamp, which enables audiences to be planned and measured across platforms by leveraging Nielsen ONE Ads, Nielsen's planning suite, and Nielsen's Data Driven Linear solutions. It also means that clients can create and leverage advanced audiences across the Nielsen ecosystem for end-to-end planning and measurement across screens at both the household and person-based level. "We've seen the industry demand grow across linear and
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RAMP
Earnings
- 5/22/24 - Beat
RAMP
Sec Filings
- 6/18/24 - Form PRE
- 6/12/24 - Form 144
- 6/12/24 - Form 4
- RAMP's page on the SEC website