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Stock impact report

lockr launches lockrKeys to facilitate publisher adoption of emerging identity solutions [Yahoo! Finance]

LiveRamp Holdings, Inc. (RAMP) 
Last liveramp holdings, inc. earnings: 2/5 04:05 pm Check Earnings Report
Company Research Source: Yahoo! Finance
NEW YORK Oct. 9, 2024 With lockrKeys, publishers can directly activate alternative IDs such as LiveRamp's RampID via the Authenticated Traffic Solution, Unified ID 2.0, ID5's ID, and more. Publishers configure different identity partners and data controls through a simple, self-service interface, expediting time to launch. lockr provides all infrastructure, liability, and ongoing maintenance to publishers. lockr's AIM container eliminates challenges publishers face in implementing ID solutions. As , lockr offers an easy way to stay ahead in an ever-evolving landscape. "We hear the burdens publishers are under and built lockrKeys to make it easy to deploy and test different ID solutions. Now that the timeline to the total loss of third-party cookies is based on consumer behavior, lockr is an even more valuable partner in enabling publishers to continue to invest in the future without sacrificing their scarce engineering resources," said Keith Petri , CEO and Founder of lockr. Show less Read more
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