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Stock impact report

IPG acquires commerce marketing company Intelligence Node [Yahoo! Finance]

LiveRamp Holdings, Inc. (RAMP) 
Last liveramp holdings, inc. earnings: 2/5 04:05 pm Check Earnings Report
Company Research Source: Yahoo! Finance
Interpublic Group acquired e-commerce retail analytics company Intelligence Node to supplement the audience data and identity information the holding company already gets through Acxiom, according to a release . Terms were not disclosed, though reports indicated the deal was worth nearly $100 million. Founded in 2012, Intelligence Node uses artificial intelligence to analyze data across more than 1,900 retail categories in 34 global markets, providing real-time insights into product attributes, media, pricing availability, promotions and consumer sentiment. The acquisition comes on the heels of IPG selling off digital agency Huge to private investment firm AEA investors . Under its new ownership, Huge will be partnered with Hero Digital within AEA, according to a release. Terms of that deal were not disclosed. IPG's acquisition of Intelligence Node demonstrates once again how marketers are looking to provide full-funnel solutions to their clients. Earlier this year, Publicis Gr Show less Read more
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