How Kellanova's clean room is improving targeting and lifting sales [Yahoo! Finance]
LiveRamp Holdings, Inc. (RAMP)
Last liveramp holdings, inc. earnings: 2/5 04:05 pm
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Source: Yahoo! Finance
Kellanova had a problem with Special K in the U.K. last year. The vitamin- and protein-rich cereal had seen volumes decline and stagnating market penetration. As its premium price went up, indexed at 145% higher compared to the rest of the category, other metrics went down. While awareness was not a problem for the 70-year-old brand, consideration rates began to mirror those of private label brands. To address Special K's flagging interest, Kellanova — a group that markets snacks including Pringles and Cheez-It, along with international cereal brands following the Kellogg Company's 2023 split into two companies — turned to LiveRamp for a clean room. The technology allows marketers to access and collaborate on various data sets while protecting privacy and has regained industry attention as the need for more customer insights creates friction with mounting data-privacy concerns. “Clean rooms [for] improving our targeting is one of the big areas we identified as having a measurable
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RAMP
News
- 1 of Wall Street's Favorite Stock Worth Your Attention and 2 Facing Headwinds [Yahoo! Finance]Yahoo! Finance
- The fastest athletes in the world can botch a baton pass if trust isn't there—and the same is true of AI, Blackbaud exec says [Fortune]Fortune
- LiveRamp Firms Guidance As System Upgrades And Share Buybacks Progress [Seeking Alpha]Seeking Alpha
- LiveRamp (NYSE:RAMP) had its "hold (c)" rating reaffirmed by analysts at <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a>.MarketBeat
- LiveRamp (NYSE:RAMP) had its "hold (c)" rating reaffirmed by analysts at <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a>.MarketBeat
RAMP
Earnings
- 11/5/25 - Beat
RAMP
Sec Filings
- 12/17/25 - Form 4
- 12/17/25 - Form 3
- 12/12/25 - Form 8-K
- RAMP's page on the SEC website