Best Buy’s Social+ Platform Signals Retail Media’s Off-Site Future [Forbes]
LiveRamp Holdings, Inc. (RAMP)
Last liveramp holdings, inc. earnings: 2/5 04:05 pm
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Source: Forbes
NurPhoto via Getty Images Best Buy Ads announced today the launch of Social+, a new offering that allows brands to extend their retail media campaigns to Meta's social platforms. The solution leverages Best Buy's first-party customer data to enhance advertising performance on Facebook and Instagram, with plans to expand to additional social platforms in the future. With Social+, Best Buy is expanding its footprint into off-site retail media – advertising that reaches consumers beyond a retailer's owned properties – which eMarketer projects will grow twice as fast as on-site retail media through 2026. This expansion comes just months after Best Buy announced its upcoming , further signaling the retailer's coordinated strategy to diversify re
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RAMP
Earnings
- 2/5/25 - Beat
RAMP
Sec Filings
- 3/25/25 - Form 4
- 3/25/25 - Form 144
- 3/24/25 - Form 4
- RAMP's page on the SEC website