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Stock impact report

Quad Partners with Adalytics to Advance Media Protection and Transparency [Yahoo! Finance]

Quad Graphics, Inc Class A (QUAD) 
US:NYSE Investor Relations: investors.qg.com
Company Research Source: Yahoo! Finance
SUSSEX, Wis. Feb. 27, 2025 /PRNewswire/ -- Quad/Graphics, Inc. (NYSE: QUAD), a marketing experience company that solves complex marketing challenges for its clients, today announced a strategic partnership with Adalytics, a leading advertising analytics and data science provider. Through the collaboration, Quad and its full-service media agency, Rise, will become among the first in the industry to implement protocols and exclusion filters that directly reduce ad delivery to obvious non-human traffic across media-buying platforms. In addition to offering this advanced level of media protection, the company intends to work with Adalytics to enhance media transparency by transforming how brands evaluate and optimize their digital media investments. Quad logo (color) (PRNewsfoto/Quad) The partnership integrates Adalytics' proactive protection against low-quality, non-performing media along with advanced impression-level log-file analysis and transparency tools into Quad's flexible, c Show less Read more
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