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Stock impact report

Burger King appoints chief marketing officer for US and Canada [Yahoo! Finance]

Restaurant Brands International Inc. Common Shares (QSR) 
Last restaurant brands international inc. common shares earnings: 5/1 06:30 am Check Earnings Report
US:NYSE Investor Relations: rbi.com/investor-home
Company Research Source: Yahoo! Finance
Yashinsky's task is to further develop the brand's "Reclaim the Flame" strategy, which has been supported by Burger King franchisees. His quick-service restaurant (QSR) marketing experience brings valuable insights to the role. He succeeds Pat O'Toole, who resigned in November 2024. Burger King US and Canada president Tom Curtis stated: “We are thrilled to welcome Joel to the Burger King leadership team and the broader BK family. Joel joins us at an exciting time for the brand, and brings the ideal mix of strategic marketing experience, brand-building creativity and leadership expertise to help fuel our next chapter.” Yashinsky joined Burger King from Applebee's, where he has served as chief marketing officer (CMO) since 2018. He previously held multiple marketing roles at McDonald's for 18 years, including a four-year tenure as CMO of McDonald's Canada from 2010 to 2014. Burger King, a subsidiary of Restaurant Brands International (RBI), operates more than 19,000 locatio Show less Read more
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