Inside Project Sunrise, Bold Qantas Plan To Bring Australia Closer [Forbes]
QANTAS AIR LTD S/ADR NEW (QABSY)
NASDAQ:AMEX Investor Relations:
qantas.com/travel/airlines/investors/global/en
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Source: Forbes
to operate non-stop "Project Sunrise" flights from Australia's east coast to New York, London and other key destinations. The aircraft will feature market-leading passenger comfort in each travel class with services to start by the end of 2025. Getty Images “Welcome to Australia in the sky.” That's the tag line of a Qantas commercial created by filmmaker Baz Luhrmann ( Elvis, The Great Gatsby, Moulin Rouge ) to kick off the airline's new brand campaign . And with the airline's Project Sunrise ultra-long-range flights scheduled for 2026, flyers will be spending up to 20 hours with Australia in the sky. Australian airline Qantas has been through a lot over the past few years. COVID devastated the airline, and a number of scandals led to the departure of CEO Alan Joyce. But through it all, Qantas remained fixated on a key project: Project Sunrise. Vanessa Hudson, who took over as Qantas CEO last fall, spoke at an event in a hangar at LAX to celebrate Qantas and the upcoming Proje
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