Xumo and PubMatic Partner to Expand Programmatic Advertising [Yahoo! Finance]
PubMatic, Inc. - Class A (PUBM)
Company Research
Source: Yahoo! Finance
As the digital advertising ecosystem becomes more crowded and convoluted, advertisers are calling for the data-driven insights and signals necessary to optimize their media investment. With this collaboration, advertisers can unlock unprecedented reach and targeting capabilities across Xumo properties, strengthened by PubMatic's robust supply path optimization (SPO) relationships with buyers. "At Xumo, we are focused on how we can make it as simple and transparent as possible for advertisers to access our diverse content library,” says Ying Wang, General Manager, Xumo Advertising. “By adding PubMatic to our host of premium programmatic partners, we are providing advertisers with another avenue to access the transparent insights they need to make the best use of their media dollars.” Xumo is an entire entertainment ecosystem spanning a FAST app, streaming devices and FAST channels distributed on platforms across the globe. PubMatic joins the company's roster of programmatic supply
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- Xumo and PubMatic Partner to Expand Programmatic AdvertisingGlobeNewswire
- Wall Street Analysts Believe PubMatic (PUBM) Could Rally 27.5%: Here's is How to Trade [Yahoo! Finance]Yahoo! Finance
- Zitadel Raises $9 Million Series A to Advance Cloud-Native Identity Infrastructure [Yahoo! Finance]Yahoo! Finance
PUBM
Earnings
- 11/12/24 - Beat
PUBM
Sec Filings
- 11/19/24 - Form 4
- 11/15/24 - Form 4
- 11/13/24 - Form 144
- PUBM's page on the SEC website