Xumo and PubMatic Partner to Expand Programmatic Advertising
PubMatic, Inc. - Class A (PUBM)
Company Research
Source: GlobeNewswire
PHILADELPHIA and REDWOOD CITY, Calif., Nov. 21, 2024 (GLOBE NEWSWIRE) -- Xumo, a streaming platform joint venture between Comcast and Charter, and PubMatic (Nasdaq: PUBM) an independent technology company delivering digital advertising’s supply chain of the future, announced a partnership today to make Xumo’s premium inventory programmatically available to advertisers via PubMatic. As the digital advertising ecosystem becomes more crowded and convoluted, advertisers are calling for the data-driven insights and signals necessary to optimize their media investment. With this collaboration, advertisers can unlock unprecedented reach and targeting capabilities across Xumo properties, strengthened by PubMatic’s robust supply path optimization (SPO) relationships with buyers. "At Xumo, we are focused on how we can make it as simple and transparent as possible for advertisers to access our diverse content library,” says Ying Wang, General Manager, Xumo Advertising. “By adding PubMatic to
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News
- Xumo and PubMatic Partner to Expand Programmatic Advertising [Yahoo! Finance]Yahoo! Finance
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- We Think PubMatic's (NASDAQ:PUBM) Profit Is Only A Baseline For What They Can Achieve [Yahoo! Finance]Yahoo! Finance
PUBM
Earnings
- 11/12/24 - Beat
PUBM
Sec Filings
- 11/19/24 - Form 4
- 11/15/24 - Form 4
- 11/13/24 - Form 144
- PUBM's page on the SEC website