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Stock impact report

PubMatic's CTV Business Doubles, Now 20% of Revenue [Yahoo! Finance]

PubMatic, Inc. - Class A (PUBM) 
Company Research Source: Yahoo! Finance
The advertising technology company delivered 9% revenue growth for the full year despite headwinds from a major demand-side platform (DSP) partner that changed its bidding approach. Management highlighted continued success in high-growth areas like connected TV (CTV), mobile app, and emerging revenue streams while managing margins effectively. Here are the three most important takeaways for long-term investors. CTV Business Reaches 20% of Total Revenue PubMatic's strategic investments in connected TV are paying off significantly as the company continues to capture market share in this high-growth segment. CTV revenue has become a material contributor to the business. CTV revenue more than doubled in 2024 and in Q4 reached 20% of total revenue. Mobile app increased 16% and represented 20% of total revenue. Emerging revenue streams doubled in 2024. This rapid growth demonstrates PubMatic's success in diversifying away from traditional display advertising and positioning itself i Show less Read more
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