Haleon Selects PubMatic as Supply Optimisation Partner to Enable More Effective, Sustainable Media Buying
PubMatic, Inc. - Class A (PUBM)
Company Research
Source: GlobeNewswire
LONDON, Sept. 16, 2024 (GLOBE NEWSWIRE) -- PubMatic (NASDAQ:PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today announced the launch of a new collaborative approach to supply path optimisation (SPO) for global healthcare company, Haleon. PubMatic has been selected by Haleon as a preferred supply partner to increase efficiency and streamline access to video, display, and connected TV (CTV) inventory globally, while also making media investments more sustainable. PubMatic provides transparent bidding technology and actively supports Haleon brands including Advil, Centrum, and Tums through programmatic media buys, thus maximising efficiency and performance. Since the launch of the original ISBA PwC study in 2020, Haleon has taken a proactive approach to improving supply path transparency. With this new partnership, Haleon benefits from direct access to inventory sources, maximising commercial efficiency, transparency, data-driv
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- PubMatic to Announce Third Quarter 2024 Financial Results on November 12, 2024GlobeNewswire
PUBM
Earnings
- 8/8/24 - Beat
PUBM
Sec Filings
- 11/6/24 - Form 4
- 11/6/24 - Form 4
- 11/5/24 - Form 144
- PUBM's page on the SEC website