Publicis Exec Lisa Torres On Battling Cancer And Breaking Into The Ad Industry [Forbes]
PUBLICIS GROUP SA S/ADR (PUBGY)
NASDAQ:AMEX Investor Relations:
publicisgroupe.com/en/investors/investors-analysts/overview
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Source: Forbes
Lisa Torres dreamed of becoming Wonder Woman. In her industry, she did. As President of Publicis ’s Cultural Quotient, the New York native oversees a crew of 140 multicultural experts—collectively the top-ranked spender in culturally targeted campaigns in the US. The latest AdAge Hispanic Fact Pack estimates her team’s total revenue for US Latinx media activities alone—not including African American, Asian American and LGBTQ—at over $71 million. Torres is a much sought-after speaker and has been honored with numerous accolades, including the Hispanic TV Summit’s Executive Award (2018), as well as being selected as both the Culture Marketing Council’s Hispanic Executive of the Year (2012), and one of Multichannel News’ Women to Watch (2019). This interview has been lightly edited for clarity. You’ve recently gone through a battle with stage 2 breast cancer. How are you? I’m doing well. By all accounts, I’ve beat it. I still have some time and scans to do before I can officially How ha
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