What To Know About Generation Alpha And Influencer Marketing [Forbes]
PUBLICIS GROUP SA S/ADR (PUBGY)
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Source: Forbes
While the focus has been on Gen Z for a while, many brands are now thinking ahead to the next big thing—Gen Alpha. By 2025, Gen Alpha will be comprised of more than 2 billion people, the largest generation ever, according to Let's dive into who Gen Alpha is and why this generation is important, and then I'll share tips on how brands can reach them effectively through influencer marketing. Who Is Generation Alpha? Gen Alpha, the kids born roughly between 2010 and the end of 2024, are growing up in a world where screens and gadgets are part of everyday life. In the U.S., there are more than young internet users under 12 years old, which is even more than the number of teens online. Members of Gen Alpha, also known as "iPad kids," have grown up surrounded by technology. They've been using touchscreens, handheld gadgets and smart assistants practically since birth. More than half of them have their own tablets. Digital tech is so ingrained in their lives that it's like a part of the
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