Razorfish Unveils R-Index, A Proprietary Data Solution for Creating Unified Experiences in Collaboration with Google Cloud [Yahoo! Finance]
PUBLICIS GROUP SA S/ADR (PUBGY)
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Source: Yahoo! Finance
CANNES, France, June 18, 2024 BUSINESS WIRE )--Marketing transformation leader Razorfish , a Publicis Groupe agency, today announced the launch of R-Index, a proprietary data solution. In collaboration with Google Cloud, R-Index is built for the future of measurement and on the foundation of adaptable, predictive algorithms, helping to score both brand performance and consumer sentiment across the comprehensive customer journey. The industry is now at an inflection point with increased fragmentation across the consumer journey, accelerating data privacy regulations, and the rising need for simplified and streamlined data and measurement solutions. With disparate data and measurement solutions having difficulty providing a holistic view of performance, R-Index is designed to help marketers overcome these challenges and understand the "moments that matter" with consumers and how to measure business impact. "Consumers are moving across an accelerated number of touchpoints, and amid
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