Razorfish Unveils the Razorfish Beta Lab and Its Suite of AI Tools
PUBLICIS GROUP SA S/ADR (PUBGY)
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Source: Business Wire
The Lab’s AI offerings deliver real benefits for brands, including next-gen creative production and a scaled conversational chat platform NEW YORK--(BUSINESS WIRE)--Marketing transformation leader Razorfish today announced the rollout of the Razorfish Beta Lab, a thought leadership and innovation hub of people and products that explores the intersection of new ideas and technologies.This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20241023627696/en/(Graphic: Business Wire)The Razorfish Beta Lab focuses on executable, brand-safe generative AI use cases, taking a practical and actionable approach to this often-hyped technology in two core areas: content creation and experience building.“In this rapidly changing world, the new UI is language,” said Cristina Lawrence, EVP of Consumer and Content Experience at Razorfish. “For the first time, we can truly talk to machines in our own words, not through drop-down menus or code. This
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