Paul Smith X Claridge's Holiday Collab: A Shift In Modern Luxury [Forbes]
PUBLICIS GROUP SA S/ADR (PUBGY)
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Source: Forbes
For decades, it was defined by old-school exclusivity and an overly polished veneer that felt untouchable to most. But as Gen Z rises to economic power, their values are reshaping the very foundation of what it means to be “luxurious.” For this new generation, luxury isn't about being kept out—it's about being welcomed in. It's not about the product—it's about how they are made to feel about the overall experience. And as I emphasize in my book The Kim Kardashian Principle it's not about perfection—it's about your imperfections with all your vulnerabilities and all your flaws. Enter the Paul Smith X Claridge's holiday collaboration, that's more than a magical holiday tree installation, it's a masterstroke that perfectly aligns with this seismic shift. Yes, it's a beautiful, colorful and whimsical piece of art in the hallway of one of London's most iconic hotels with equally legendary attentive staff. But look closer, and you'll find deeper insights of accessibility, playfulness, and
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