MMA Global APAC and FairPrice Group (FPG) unveiled The Retail Media Lab [Yahoo! Finance]
PUBLICIS GROUP SA S/ADR (PUBGY)
NASDAQ:AMEX Investor Relations:
publicisgroupe.com/en/investors/investors-analysts/overview
Company Research
Source: Yahoo! Finance
The key features of The Retail Media Lab program include Full Funnel Measurement, Data-Driven Insights, Cross-Device & Omnichannel Measurement, and Real-Time Performance Tracking. These features enable marketers to evaluate marketing effectiveness, gather actionable insights, track customer interactions, and access real-time data to optimize campaigns. Brands can expect to deliver personalized, impactful campaigns and meaningful connections that resonate with today's omnichannel consumers, driving the future of retail media and fostering measurable growth for all stakeholders. The Retail Media Lab program represents an exciting milestone for FairPrice Group as it continues to innovate in the retail space, and for MMA Global APAC, it is an example of how data and technology can be used to create deeper customer connections, improve campaign outcomes, and ultimately shape the future of omnichannel marketing. The Retail Media Lab is an innovative program that enables marketers to
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