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John McDonald, UBS's group chief marketing officer, told Business Insider that his team tested a wide range of messaging before settling on the theme. [Business Insider]

PUBLICIS GROUP SA S/ADR (PUBGY)

More Company Research Source: Business Insider

NASDAQ:AMEX Investor Relations: publicisgroupe.com/en/investors/investors-analysts/overview

PDF UBS launched its global "House of Craft" initiative at an event in New York City in October. The campaign highlights artisanship in various fields, including the lucr [Read more]

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John McDonald, UBS's group chief marketing officer, told Business Insider that his team tested a wide range of messaging before settling on the theme. [Business Insider]

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