John McDonald, UBS's group chief marketing officer, told Business Insider that his team tested a wide range of messaging before settling on the theme. [Business Insider]
PUBLICIS GROUP SA S/ADR (PUBGY)
NASDAQ:AMEX Investor Relations:
publicisgroupe.com/en/investors/investors-analysts/overview
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Source: Business Insider
UBS launched its global "House of Craft" initiative at an event in New York City in October. The campaign highlights artisanship in various fields, including the lucrative watchmaking industry. UBS's CMO spoke to BI about strengthening the company's reach after acquiring Credit Suisse in 2023. In a SoHo townhouse in New York City, UBS launched its global "House of Craft" initiative , an experiential campaign that honors the tradition of craftsmanship. At the celebration, the Swiss-based global financial firm focused on the watch industry, gathering an array of horologists, timepiece enthusiasts, and executives to discuss the art and commerce behind fine watchmaking. The three-day event, which UBS hosted in partnership with the luxury watch retailer and media company Hodinkee , included fireside chats with celebrities such as former NBA star Carmelo Anthony and actor Daniel Dae Kim. Executives such as Ginny Wright, the CEO of the Americas for Audemars Piguet, and Jean-Claude
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