How TikTok Shop is beating Amazon and Temu in the social shopping space [MSNBC.com]
PUBLICIS GROUP SA S/ADR (PUBGY)
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Source: MSNBC.com
Despite being a late player to the game, TikTok Shop has quickly amassed shoppers.The U.S. operation of TikTok Shop launched in 2023, and has attracted47 million shoppers$32 millionTemuFacebookIt added an estimated11.9 millionMetaPinterest"All these companies should be real nervous because TikTok Shop starts from this huge strength of customer retention," said Jason Goldberg, chief commerce strategy officer at Publicis Groupe, a marketing firm.Unlike other social shopping experiences, TikTok Shop keeps buyers in its app. Others, like Instagram, take shoppers to external websites to complete purchases.Additionally, TikTok uses its algorithm to suggest products the same way it recommends content – it shows users advertisements based on their engagement habits, not just shopping habits."Every time you look at something, every time you pause on something, every time you click or swipe on something, that's cutting code in the background on this algorithm and making it smarter," said Richar
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