How one agency uses AI to track and manage thousands of campaign assets — building its own library of 'collective knowledge' [Business Insider]
PUBLICIS GROUP SA S/ADR (PUBGY)
NASDAQ:AMEX Investor Relations:
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Source: Business Insider
This article is part of " CXO AI Playbook " — straight talk from business leaders on how they're testing and using AI. For "CXO AI Playbook," Business Insider takes a look at mini case studies about AI adoption across industries, company sizes, and technology DNA. We've asked each of the featured companies to tell us about the problems they're trying to solve with AI, who's making these decisions internally, and their vision for using AI in the future. Saatchi & Saatchi is a global communications and marketing agency that works with major brands , including Toyota and Tide. The agency, which is headquartered in London, is part of Publicis Communications , a hub of Publicis Groupe. Situation analysis: What problem was the company trying to solve? For each client and campaign, Saatchi & Saatchi creates a collection of assets, including images, videos, final presentations, strategic insights, and briefs. These items accumulate over the years as the agency continues working w
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