How influencers are changing advertising, with Digitas CEO Amy Lanzi [Verge, The]
PUBLICIS GROUP SA S/ADR (PUBGY)
NASDAQ:AMEX Investor Relations:
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Source: Verge, The
On today's Decoder , I'm talking to Digitas CEO Amy Lanzi — and you'll notice this episode is a little different. We recorded this conversation live onstage in New York City at an event graciously hosted by Adweek I've actually been dying to talk to Amy for some time. Digitas is one of the most important agencies in the entire advertising business, with huge clients and massive influence over big platforms like Instagram and YouTube. After all, they're the ones buying the ads that keep all of those companies afloat. Amy is really sharp on what value a company like Digitas brings to its clients and the role her company plays in the online ecosystem. But it seems very clear that all of that is changing rapidly as more and more ad dollars go directly to creators and influencers on those platforms instead of ad agencies and the platforms themselves. As you'd expect, Amy has a lot of thoughts about this. Digitas is part of a huge holding company called Publicis Groupe, which just sp
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