Publicis Groupe Acquires Mars United Commerce [Yahoo! Finance]
PUBLICIS GROUP SA S/ADR (PUBGY)
NASDAQ:AMEX Investor Relations:
publicisgroupe.com/en/investors/investors-analysts/overview
Company Research
Source: Yahoo! Finance
The combined forces of Publicis Groupe and Mars will allow clients to influence the complete commerce journey for billions of global Shoppers, through an offering that begins with the industry's deepest and richest database of consumer & shopper behavior and ends at the digital and physical shelves of the world's leading online and offline retailers Paris – September 19, 2024 – Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announces the acquisition of Mars United Commerce, the world's largest independent commerce marketing company. With over 1,000 employees based in 14 hubs worldwide, Mars helps marketeers make their products consumers' top choice in online and offline shopper ecosystems. Founded 50 years ago, Mars is renowned for its history of innovation, deep understanding of shoppers, proprietary commerce insights platform and its extensive retailer relationships. Under the leadership of its CEO Rob Rivenburgh, Mars' proprietary technology and solutions will fur
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