‘All roads run through Paris': How Publicis got ahead [Yahoo! Finance]
PUBLICIS GROUP SA S/ADR (PUBGY)
NASDAQ:AMEX Investor Relations:
publicisgroupe.com/en/investors/investors-analysts/overview
Company Research
Source: Yahoo! Finance
The Paris-based Publicis Groupe and the Japanese giant Dentsu promised to simplify their balkanized structures and transform themselves into unified platforms for their clients. It was a compelling story. But when you're dealing with companies in the marketing business, it's always a bit hard to figure out what's real and what's … marketing. Now, six years later, Publicis appears to have delivered on its promise. The company's stock performance has separated dramatically from its peers since 2020, a shift that reflects its success winning clients and an industry confidence it can keep doing that. Dentsu and the other key companies in the space find themselves chasing the Groupe. “The Japanese talked it. The French did it,” said Nick Brien, who was at the time Dentsu's Americas CEO. Media holding companies are the giants of the advertising industry but draw relatively little attention outside the business. They manage vast portfolios of agencies making and distributing ads and
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