Adobe Debuts Free Web App To Fight Misinformation And Protect Creators [Forbes]
PUBLICIS GROUP SA S/ADR (PUBGY)
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Source: Forbes
the growing threats of misinformation and concerns about unauthorized content use. The Adobe Content Authenticity app allows creators to easily embed Adobe's Content Credentials into their digital work, including images, audio and video files. These credentials function as a form of verifiable metadata, providing information about the creator and the content's history, akin to a “nutrition label” for digital content. The full web app is expected to launch in public beta in Q1 2025; creators can currently use Content Credentials within existing Adobe Creative Cloud applications such as Photoshop, Lightroom and Firefly. The beta version of the Content Authenticity extension for Google Chrome is currently available for early access. Adobe Content Authenticity App Key Features And Functionality The Adobe Content Authenticity app offers a user-friendly interface for applying Content Credentials. It allows creators to batch-process their work and include information such as their name
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