3 Creator Strategies You Don't Want To Sleep On In 2025 [Forbes]
PUBLICIS GROUP SA S/ADR (PUBGY)
NASDAQ:AMEX Investor Relations:
publicisgroupe.com/en/investors/investors-analysts/overview
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Source: Forbes
major advertising players for gifting us so many changes to navigate this fiscal year, including ongoing modifications to digital identity, notable media consumption shifts and the introduction of new social media behaviors like search adoption to growth of new social platforms. We should honor our industry with the quick-step award for being kept on our toes. Despite the ongoing industry volatility, there was one particular sector that continued to bloom among the weeds, and that is the creator economy. This past year has undoubtedly been an inflection point as the creator economy has meaningfully advanced to new heights across technology, creativity and measurability. Some memorable standouts from this year include but are not limited to: • The highest-ever creator attendance and participation in the Cannes LIONS Festival of Creativity, which underscored the shift to deeper brand and creator collaborations. • The White House hosted an inaugural Creator Economy Conference for
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