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Stock impact report

E-Commerce Today - Nogin Commerce Boosts Rujo Boots Online Sales and Efficiency [Yahoo! Finance]

PROG Holdings, Inc. (PRG) 
Company Research Source: Yahoo! Finance
The collaboration has enabled Rujo Boots to optimize their ecommerce platform, resulting in a 54% increase in conversion rates and over 40% growth in direct-to-consumer sales year-over-year. These improvements are attributed to Nogin's data-driven strategies and performance marketing, which have also reduced advertising costs as a percentage of sales by more than 25%. Through this partnership, Rujo Boots is able to build on its reputation for quality craftsmanship, combining traditional bootmaking techniques with modern ecommerce innovation. In other trading, Indointernet was trading firmly up 24.9% and ending the day at IDR4,470.00. At the same time, PROG Holdings lagged, down 28.4% to finish the session at $30.58. On Wednesday, the company reported a significant increase in fourth-quarter earnings compared to the previous year. PROG Holdings is leveraging strategic retail partnerships to drive market growth and efficiency improvements. Discover how these initiatives could impact Show less Read more
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