Luxury House Balenciaga Opens Its Biggest Store In China [Forbes]
KERING SA UNSP/ADR (PPRUY)
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Source: Forbes
Balenciaga reopens a revamped Sanlitun flagship in Beijing with a showcase of eight archival looks Courtesy Balenciaga It's shaping up to be a great month for Balenciaga in China. At a time when brands are struggling to bolster their presence in the country, the Kering owned house has outdone them all, setting and then beating the same record all in the space of a week. On December 12, it opened a 940-square-meter store in the Taikoo Hui complex on Shanghai's Nanjing Road, claiming the title of the biggest store in China. This was short lived: less than a week later, the luxury house unveiled its newly renovated Sanlitun flagship in Beijing on December 18—at over 1,204-square-meter space and 4 stories. Both spaces are imposing structures incorporating Balenciaga's raw architecture concept based on creating an experiential retail environment by blending urban and industrial textures. Textured concrete walls define areas in the newly reopened Beijing store Courtesy Balencia
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