Chanel appoints Matthieu Blazy to fashion's most coveted position [Fortune]
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Source: Fortune
Chanel confirmed the appointment shortly after Bottega Veneta announced that the 40-year-old Blazy was leaving the Italian firm to be replaced by British designer Louise Trotter. The Franco-Belgian Blazy had worked for Maison Margiela, Celine and Calvin Klein before joining Bottega Veneta in 2020 and quickly taking charge of its haute couture. “Matthieu embodies a new generation with sincere humility and, in his approach to the brand and to clothes designing in general, with a huge respect and passion for the product,” Le Figaro newspaper quoted Chanel fashion president Bruno Pavlovsky as saying. Chanel have been seeking a new creative chief since Virginie Viard, Lagerfeld's longtime muse, announced her departure in June after five years in the job. Viard was seen as extending the legacy of the late Lagerfeld, having worked for 20 years alongside him during a period that defined the modern image of the LVMH-owned brand. Chanel's in-house designers have been in charge since
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