Analysis-Luxury fashion betting on designer reshuffles faces tricky road ahead [Yahoo! Finance]
KERING SA UNSP/ADR (PPRUY)
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Source: Yahoo! Finance
top houses Gucci, Chanel and Dior to reignite heat around their brands - while avoiding too radical a reset that could confuse affluent shoppers. The stakes are high, as the 363 billion euro ($395.09 billion) global luxury goods market grapples with its lowest sales rates in years with after an economic slowdown in China and rising inflation elsewhere make high-end consumers more reluctant to splash out. "Brands are under more pressure than ever to balance creativity with commercial viability, while also maintaining relevance in a constantly shifting market," said Lydia King, group buying and merchandising director at upscale British department store Liberty. Kering-owned Gucci and Chanel are placing their bets on rising stars from much smaller labels, with LVMH's Dior likely soon to follow suit. But new designers face the tricky task of bringing the right dose of renewal, with investors giving them little time to establish themselves. Last week's announcement that Gucci had a
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