1980s survey of typical Lakeside Mall shopper had fascinating findings [Yahoo! Finance]
PORSCHE AUTOMBL UNSP/ADR (POAHY)
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Source: Yahoo! Finance
So in the mid 1980s, the Taubman Co.'s market research department conducted a survey to find who the typical Lakeside Mall shopper was. Four decades later, the survey is a mini-time capsule of sorts for Reagan-era cultural obsessions and speaks to the popularity that decade of the "Yuppie" and "Preppy" handbooks and the late commentator Christopher Lasch. Here are some of the survey's findings. That Lakeside shopper: Is not a "yuppie" and does not yearn for a Volvo or a Porsche. Probably is the child of "blue collar" parents and retains "blue collar" values. Falls into the upper-middle income bracket and probably is a family person. Prefers "Entertainment Tonight" on TV to "Masterpiece Theatre." Does not buy art as an investment; favors framed family portraits as wall decorations. Is not into tax shelters. Lives near in-laws. If a bowler, prefers a custom-fitted hat. Other Lakeside Mall fast facts The mall opened on March 2, 1976, the same day as Fairlane Town
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