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-0.0108954289292424 -0.0108954289292424 0 -0.0164057608015028 -0.015654351909831 -0.0294301815904823 -0.054351909830933 -0.0733876017532874
Stock impact report

Playboy Rejects Cooper Hefner's $100 Million Offer to Buy Company, Says It ‘Substantially Undervalues' Assets [Yahoo! Finance]

PLBY Group, Inc. (PLBY) 
Company Research Source: Yahoo! Finance
Playboy Group said on Thursday that its Board unanimously rejected Cooper Hefner's “unsolicited” $100 million offer to buy the company, adding that the offer “substantially undervalues” the assets. “After careful review and consideration of Hefner's unsolicited proposal, our Board determined that the proposal substantially undervalues the Playboy assets and is not in the best interest of PLBY Group's stockholders,” said Ben Kohn, Chief Executive Officer and a Director of PLBY Group. “While we certainly understand and are appreciative of the interest in Playboy's unparalleled brand, the Board is confident that the Company's continuing pursuit of its Playboy-focused, asset-light model will better support long-term value for stockholders. The Board will continue to evaluate all options and opportunities for Playboy.” 33-year-old Cooper Hefner, the youngest son of Playboy founder Hugh Hefner, made his offer on Monday and blamed current ownership for managing the brand “to a state of p Show less Read more
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