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Stock impact report

Playboy founder Hugh Hefner's son offers $100M cash to buy back iconic brand, pledges to 'restore its legacy' [FOX News]

PLBY Group, Inc. (PLBY) 
Company Research Source: FOX News
Hugh Hefner ‘s son, Cooper Hefner, is seeking ownership of his late father's iconic brand, Playboy, with a $100 million cash bid. In a statement to Fox News Digital, Cooper, 33, said he's looking to "restore" the legacy of the brand – which became a publicly traded company in 2020 – and "innovate and expand it for new generations." Playboy is more than a brand – it's an American staple that has been part of the fabric of our culture for over 70 years," Cooper told Fox News Digital in a statement. "The company has always represented freedom of expression, individuality, and storied entertainment. Our family believed in building something larger than a magazine; the company grew into a cultural movement, a lifestyle, and a platform for ideas that challenged norms and redefined what it means to live freely and unapologetically." "I grew up witnessing the impact Playboy had on people's lives – from inspiring the pursuit of play to sparking conversations about equality and civil rig Show less Read more
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