Gen Z boys are turning to fragrance as a form of expression and self care [Globe and Mail, The (Toronto, Canada)]
Piper Sandler Companies (PIPR)
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Source: Globe and Mail, The
Emmanuel Uddenberg, 25, uses fragrance as a form of self care, and sees it, like his wardrobe, as part of his style. Edward Row Log in or create a free account to listen to this article. Every day after school, a group of high-school boys saunter into Etiket, a luxury beauty boutique on Sherbrooke Street in Montreal. Backpacks in tow, they make a beeline for the fragrance shelves to take turns sniffing high-end scents, bottles of which can cost upwards of $500. While the new-found interest from this particular demographic surprised the Etiket staff at both its Montreal and Toronto shops, a passion for beauty products is part of a growing trend amongst those in Gen Z and Gen Alpha. Tweenage girls have been generating headlines – and controversy – o
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PIPR
Earnings
- 1/31/25 - Beat
PIPR
Sec Filings
- 3/24/25 - Form ARS
- 3/17/25 - Form 4
- 3/17/25 - Form 4
- PIPR's page on the SEC website