Piper Sandler Completes 39th Semi-Annual Generation Z Survey of 5,200 U.S. Teens
Piper Sandler Companies (PIPR)
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Source: Business Wire
Overall teen “self-reported” spending decreased by 13% Y/Y & 4% sequentially to $2,300—the lowest level since fall 2011Food continues to be teen’s No. 1 wallet priority at 25% shareTeens care about social/political issues naming the Environment as No. 1; Coronavirus took the No. 2 spot47% of teens believe the economy is getting worse—vs. 32% in Fall 2019 & 28% in Spring 2019Athletic brands dominate fashion preferences with notable gains in lululemon (No. 6 apparel brand) and Nike (No. 1 apparel and footwear brand)TikTok makes survey debut as No. 3 most used social media platform, surpassing Twitter, Facebook and Pinterest MINNEAPOLIS--(BUSINESS WIRE)--Piper Sandler Companies (NYSE: PIPR), a leading investment bank and institutional securities firm completed its 39th semi-annual Taking Stock With Teens® survey, which highlights discretionary spending trends and brand preferences from 5,200 teens across 41 U.S. states with an average age of 16.2 years. Generation Z, which contributes
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