‘When in doubt, turn to Xiaohongshu': A social media platform and its young, female, Chinese user base transforms travel and shopping [Fortune]
Pinterest, Inc. Class A (PINS)
Company Research
Source: Fortune
The sign isn't remarkable, yet it stands in front of a spectacular view of Victoria Harbor and the Kowloon Peninsula. They're all here because of Xiaohongshu, the Chinese social media app. Posts give a step-by-step guide on how to find the neighborhood's best stores, cafés, and photo spots. Users follow along, even if they aren't always sure why. Garrison Cheung, a tourist from Shenzhen, is taking photos of his friend standing under a street sign in Kennedy Town. He admits he has “no idea” why the spot is popular: “It's just on Xiaohongshu.” Founded by Miranda Qu and Charlwin Mao in Shanghai just over a decade ago, Xiaohongshu is now a repository for advice on the best places to visit, the best food to eat, and the best things to buy. Analysts and marketing experts all agree it's the platform for any brand, local or foreign, trying to capture the attention of China's experience-hungry, bargain-hunting, work-jaded young. Xiaohongshu claims 300 million monthly active users, primar
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- 11/7/24 - Beat
PINS
Sec Filings
- 12/19/24 - Form 4
- 12/18/24 - Form 144
- 12/11/24 - Form 3/A
- PINS's page on the SEC website