philosophy Unveils "Rated R" Campaign Starring Sarah Michelle Gellar to Challenge the Fear Surrounding Retinol in Skincare [Yahoo! Finance]
Pinterest, Inc. Class A (PINS)
Company Research
Source: Yahoo! Finance
NEW YORK Oct. 1, 2024 /PRNewswire/ -- Dermatologist-endorsed beauty brand, philosophy, is teaming up with legendary actress Sarah Michelle Gellar to launch its bold new campaign designed to demystify retinol use. Inspired by Gellar's legacy in horror films, the campaign cleverly plays on the association with fear to address the unnecessary trepidation many consumers feel about incorporating retinol into their skincare routines. In honor of philosophy's latest innovation, the Ultimate Miracle Worker Face & Neck Cream , Gellar stars in the brand's short horror film that aims to remove the fear surrounding retinol use. As a nod to her scary movie roots, the campaign empowers customers to embrace their clinical-strength retinol, without irritation, proving that while movies should be scary, skincare shouldn't be. The cinematic campaign, directed by Joe Pernice , produced by Rich Salamone , and filmed by renowned horror Director of Photography Jason Krangel , who is known for his work
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