Nebraska First To Launch Program To Help Student Athletes Maximize The Value Of Their Individual Brands [Forbes]
Procter & Gamble Company (The) (PG)
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Source: Forbes
The University of Nebraska announced today it is partnering with Opendorse, a social publishing platform, to launch the first-ever program designed to help individual student athletes build their personal brands. The program, being called Ready Now, will provide all 650-plus Nebraska the opportunity to improve their personal brands on social media so they can maximize their earning potential once NIL legislation is ultimately enacted. Opendorse currently works with more than 10,000 athletes around the world to publish content from partners including the PGA Tour, NHL, NFLPA, MLBPA, WNBPA, LPGA, over 100 professional and collegiate sports teams and hundreds of brands, such as Pepsi, Procter & Gamble and EA Sports. The company was founded by Nebraska football alumni Blake Lawrence and Adi Kunalic, making this first-of-its-kind partnership with University of Nebraska an easy match. “We’ve been preparing for this moment for over seven years,” said Lawrence, Opendorse’s CEO. “Coach Frost a
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