Psympl Pioneers "Psychographic AI" to Revolutionize Personalized Marketing [Yahoo! Finance]
Procter & Gamble Company (The) (PG)
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Source: Yahoo! Finance
NEW YORK Dec. 17, 2024 /PRNewswire/ -- Psympl (pronounced Simple) is proud to announce the official launch of its revolutionary marketing platform powered by "Psychographic AI." This innovative technology utilizes advanced algorithms to analyze consumer motivations, interests, attitudes, and behavioral data to develop psychographic profiles, allowing businesses to segment and understand their audiences on a deeper level than ever before. Psympl is focusing first on financial services and wealth management to dramatically improve conversions. "Psychographic AI represents a new frontier in personalized marketing," said Ran Mullins, Co-Founder and CEO of Psympl, who has led successful B2B and B2C digital marketing agencies. "We developed this technology to go beyond traditional demographics, simplifying personalization by providing businesses with the insights needed to connect with their audiences on a more meaningful level." Psympl operationalizes psychographics in marketing by in
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