National Advertising Division Recommends Teeth Whitening Claims for Oil Pulling Products be Discontinued; GuruNanda to Appeal [Yahoo! Finance]
Procter & Gamble Company (The) (PG)
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Source: Yahoo! Finance
teeth whitening” and “dazzle from first application” claims for its oil pulling and teeth whitening products. New York, NY, Dec. 09, 2024 (GLOBE NEWSWIRE) -- In a challenge brought by The Procter & Gamble Company, BBB National Programs' National Advertising Division recommended GuruNanda, LLC discontinue “natural teeth whitening” and “dazzle from first application” claims for its oil pulling and teeth whitening products. GuruNanda will appeal the National Advertising Division's (NAD) decision regarding the "natural teeth whitening" claim. “Natural Teeth Whitening” GuruNanda claims on its pulling oil labels and website that the oils offer "natural teeth whitening" and submitted two studies to NAD to support the claim. NAD concluded that the studies were not sufficiently reliable to provide a reasonable basis for the challenged whitening claim and recommended that GuruNanda discontinue the “natural teeth whitening” claim. "Dazzle From First Application" The claim "Dazzle fro
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