In National Advertising Division Fast-Track SWIFT Challenge Kreyol Essence Voluntarily Discontinues Challenged Influencer Advertising [Yahoo! Finance]
Procter & Gamble Company (The) (PG)
Last procter & gamble company (the) earnings: 4/17 07:00 am
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Source: Yahoo! Finance
National Programs' National Advertising Division determined that Kreyol Essence, LLC failed to properly disclose a material connection to an influencer. Kreyol Essence voluntarily asked the influencer to remove certain posts that did not disclose her financial relationship with Kreyol Essence. New York, NY, Dec. 18, 2024 (GLOBE NEWSWIRE) -- In a Fast-Track SWIFT challenge brought by Mielle Organics, LLC (a subsidiary of The Procter & Gamble Company), BBB National Programs' National Advertising Division determined that Kreyol Essence, LLC failed to properly disclose a material connection to an influencer. Kreyol Essence voluntarily asked the influencer to remove certain posts that did not disclose her financial relationship with Kreyol Essence. Fast-Track SWIFT is an expedited process for single-issue advertising cases reviewed by the National Advertising Division (NAD). Mielle and Kreyol Essence are competitors in the beauty and personal care market. The issue for NAD was whethe
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Earnings
- 10/18/24 - Beat
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Sec Filings
- 12/20/24 - Form 4
- 12/20/24 - Form 4
- 12/20/24 - Form 4
- PG's page on the SEC website