Novo Nordisk slides on pressure from Lilly's pill study [Fortune]
Pfizer, Inc. (PFE)
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Source: Fortune
The stock dropped as much as 9.8% to 380 kroner early in Copenhagen, the first trading day since the Thursday announcement that buoyed Lilly. The triumph of Ozempic, Wegovy and related drugs including Lilly's Zepbound has set off a push toward the next frontier: a pill that's easier to take and less expensive to make. The Lilly study puts pressure on Novo, whose market value has dropped by a third since the start of the year. The potential competition prompted Naresh Chouhan, an analyst at Intron Health, to cut his sales forecast for Novo in 2030 by 20% and slash his price target for the shares. The Lilly data “looks like it is set to transform the GLP-1 space and raise the bar for both oral and injectable therapies” as Novo's Wegovy already struggles to compete with Zepbound, Chouhan wrote. The Danish drugmaker said it has filed with US regulators for approval of a high-dose pill with the same active ingredient as Ozempic for weight loss. Obesity shots made by Novo and Lil
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