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Stock impact report

Perion Unveils Anyplace TV, Expanding Video & CTV Advertising Solutions Through Programmatic DOOH [Yahoo! Finance]

Perion Network Ltd - Ordinary Shares (PERI) 
Last perion network ltd - ordinary shares earnings: 2/12 02:30 am Check Earnings Report
US:NASDAQ Investor Relations: perion.com/ir-info
Company Research Source: Yahoo! Finance
NEW YORK & TEL AVIV, Israel, November 26, 2024 BUSINESS WIRE Perion Network Ltd. (NASDAQ & TASE: PERI ), a technology leader in connecting advertisers to consumers across all major digital channels, today announced the launch of Perion's Anyplace TV, a new solution that provides advertisers with enhanced capabilities to extend the reach of their CTV and other video campaigns onto unique screens out of the home. Available globally, Perion's Anyplace TV enables advertisers to extend their one-to-one video reach beyond traditional video channels to unique one-to-many DOOH environments and improve campaign effectiveness. In a landscape where video ad spend is projected to reach $191.3 billion this year, with CTV accounting for $34.4 billion , Perion's Anyplace TV introduces an effective approach to video campaign execution. The solution uses Perion's DOOH impression multiplier methodology via the Hivestack platform, utilizing the Media Rating Council (MRC) accredited measurement from t Show less Read more
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